Studies show that being Black, Indigenous, and Women of Color (BIWOC) basically means living with chronic post-traumatic stress disorder (PTSD) caused not only by one's lived experiences but also by our ancestors' experiences. When you couple this with societal injustice, a person's habits, practices, behaviors, perspectives, and fears are deeply affected. This Women's History Month, we are highlighting Colored Girl stories of trauma, adversity, perseverance & resilience to unite the BIWOC community, heal us from our traumas, and reshape the narratives BIWOC was taught to believe.

Through our new logo reveal and the “You Are” campaign launching on March 8, 2021; International Women’s Day, our goal is for girls and women to believe that truly, you are enough, you are worthy, you are brilliant, and that your life matters and the world needs you.

Thank you to our amazing team that helped make this campaign shoot a success:

Creative Director: Tori Elizabeth

Photographer: Xiana Gutierrez

Make-up Artist: Lily Morales

Hair: Ashley Lee

Videographer: Eson Jenkins