Gorgeous Uber CBO Bozoma Saint John wears Cover Fx #PowerPlay in shade P125…
COVER FX never disappoints, and recently at IMARA was no different! We were lucky enough to feature their new matte foundation, #PowerPlay which comes in 40 shades and has a soft finish, that lasts. We absolutely loved the name, as it paired well with our Power Player ladies who attended the retreat as well. Kudos to Cover Fx for A1 branding, while remaining true to their shade range flexibility and cruelty free at that!
Co-founder, vegan IMARA & Power Player Tori Elizabeth radiates in shade N90
We shared the new flawless & fun foundation with our main Power Players of IMARA and they loved it! Each of them with e difference shade of melanin, goddess glow that truly spoke to the brand’s premise that #nudeisnotbeige… and we couldn’t agree more.
Dr. Michelle Henry, Jade Kendle & Terri Matthews glow in shades G100, G+60, G70.
Model Deddeh Howard & co-founder Victory Jones’ melanin glows in shades N120 & G100
Koshie Mills & Bidemi Zakariyu look flawless in Cover Fx #PowerPlay Matte Foundation G110
We also sent amazing make up artist J. Bailey traveled to Cover Fx HQ in Texas to learn more about the brand’s new #PowerPlay matte foundation, before traveling to IMARA and she said she had a blast and loved the entire line! Watch below for a quick peek into her visit with the brand and some cool IMARA #PowerPlay moments.
Once again, thank you Cover Fx for partnering with us for IMARA, and lacing all of our magical melanin Power Players with your new #PowerPlay foundation to once again prove that nude is indeed not beige! We salute your push for diversity, inclusion and representation.